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    Introduction to Financial Statement Analysis

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    Introduction to financial statement analysis

    In the next few minutes:

    1. What financial statement analysis is for, and the six steps analysts follow
    2. Where the information comes from: filings, notes, management commentary and the audit report
    3. Why IFRS versus US GAAP matters, and what analysts read besides the annual report

    Reporting versus analysis

    Financial reporting is how a company shows its performance and financial position to investors, creditors and others: it prepares and presents financial statements.

    Financial statement analysis is what users do with them. Its role is to use the statements, plus other relevant information, to make economic decisions.

    Reporting produces the information. Analysis turns it into a decision.

    The decisions analysis supports

    Typical economic decisions:

    • Invest in a company's securities, or recommend them
    • Extend trade credit or a bank loan
    • Assign a credit rating to the company's debt

    To make them, analysts judge past performance and the current financial position to form a view of the company's future ability to earn profits and generate cash flow. Along the way they identify the risk factors that could change that view.

    Check yourself

    Which of these is an example of financial statement analysis, rather than financial reporting or auditing?

    The six-step framework

    Whatever the question (a bond, a stock, an acquisition), analysts can follow the same steps:

    1. State the objective and contextWhat questions must the analysis answer? In what form, with what time and resources?
    2. Gather dataFinancial statements, industry and economic data; questions to management, suppliers and customers; site visits.
    3. Process the dataAdjust the statements, calculate ratios, prepare common-size statements and charts.
    4. Analyze and interpret the dataAnswer the questions from step 1 and decide what conclusions the data support.
    5. Report the conclusions or recommendationsCommunicate to the intended audience, in line with the Code and Standards.
    6. Update the analysisRepeat the steps periodically and change the conclusions when needed.

    The framework in action

    Priya, a credit analyst, is asked whether her bank should lend to Kestrel Foods.

    • Step 1: the question is repayment ability over five years; the output is a two-page credit memo due Friday.
    • Steps 2–3: she collects three years of statements, adjusts them, and computes leverage and coverage ratios.
    • Step 4: she decides the ratios support a loan with covenants.
    • Steps 5–6: she writes the memo, then reviews the credit each quarter.

    Check yourself

    Priya has adjusted Kestrel Foods' statements, computed its leverage and coverage ratios and built common-size statements. Her next step in the framework is to:

    Who writes the rules, who enforces them

    FASBUS GAAP
    IASBIFRS (older ones: IAS)

    Professional bodies of accountants and auditors. They set financial reporting standards.

    Standard setters write the standards. Regulatory authorities make companies follow them.

    IOSCO and Sarbanes-Oxley

    Most national regulators belong to IOSCO, whose members regulate more than 95% of the world's financial markets. IOSCO itself is not a regulator. Its three objectives:

    1. Protect investors
    2. Keep markets fair, efficient and transparent
    3. Reduce systemic risk

    In the US, the SEC enforces the Sarbanes-Oxley Act (2002): it limits extra paid services from the external auditor, makes executive management certify the statements and report on internal controls, and has the auditor confirm those controls work.

    Key SEC filings

    FilingWhat it contains
    S-1Registration statement before a public offering
    10-KAnnual report with audited statements (non-US issuers: 20-F, or 40-F for Canada)
    10-QQuarterly report; interim statements are usually unaudited (non-US: 6-K)
    DEF-14AProxy statement: matters for a shareholder vote
    8-KMaterial events, such as a major acquisition or a change of auditor
    Form 144Notice of a sale of restricted securities
    Forms 3, 4, 5Ownership and trades by insiders

    A proxy statement is the place to read about board elections and qualifications, management pay and stock option grants.

    Check yourself

    A US-listed company completed a major acquisition last week. Before its next periodic report, the filing most likely to disclose it is the:

    The notes explain the numbers

    Financial statement notes (footnotes) are audited along with the statements. They help users judge the amount, timing and uncertainty of reported estimates. They cover:

    • The basis of presentation: fiscal period, IFRS or US GAAP, which entities are consolidated
    • Accounting methods, assumptions and estimates chosen by management
    • Detail on acquisitions and disposals, legal actions, employee benefit plans, contingencies and commitments, related parties, segments and significant events after the balance sheet date

    Segment reporting

    A business (operating) segment must be reported if it accounts for more than 10% of the company's revenue, assets or income, and has distinct risk and return. Reported segments must cover at least 75% of external sales.

    Kestrel Foods has external revenue of 1,000:

    SegmentRevenueShareReportable on revenue?
    Packaged foods61061%Yes
    Beverages25025%Yes
    Snacks909%No
    Other505%No
    Total1000100%Reported: 86% ≥ 75%

    What each segment discloses

    Segment disclosures are only a subset of what the company reports as a whole. For each segment:

    • Revenue (external and between segments) and a measure of profit or loss
    • A measure of assets and liabilities
    • Interest revenue and expense; income tax expense
    • Acquisitions of PP&E and intangibles
    • Depreciation, amortization and other noncash expenses
    • Share of results of equity-accounted investments

    There's no segment cost of goods sold. Even so, segment margins, turnover and growth rates sharpen a forecast.

    Management commentary

    Management commentary (also called management's discussion and analysis, MD&A) is one of the most useful parts of the annual report. IFRS guidance says it should cover the business, management's objectives, past performance and the measures used, and key resources, risks and relationships.

    The SEC also requires trends, significant events and uncertainties affecting liquidity, capital resources and results, plus inflation effects, off-balance-sheet and contractual obligations, accounting policies needing significant judgment, and planned spending and divestitures.

    Parts of it may be unaudited.

    What an audit gives you

    An audit is an independent review of the financial statements. Its objective is an opinion on their fairness and reliability. The standard opinion says:

    1. Management prepared the statements and is responsible for them; the auditor reviewed them independently.
    2. Generally accepted auditing standards were followed, giving reasonable assurance of no material errors.
    3. The statements follow accepted accounting principles, and the principles and estimates chosen are reasonable.

    Reasonable assurance is not a guarantee.

    The four audit opinions

    Also calledUnmodified or clean

    The statements are free of material omissions and errors.

    Any opinion other than unqualified is a modified opinion.

    Warning signs in the audit report

    • Explanatory paragraph: a material loss is probable but can't be estimated. It may concern the going concern assumption (that the firm keeps operating for the foreseeable future), asset values or litigation. Read closely.
    • Internal controls: management is responsible for them. For US public companies, the auditor also gives an opinion on them.
    • Key audit matters (international) or critical audit matters (US): the accounting choices that needed the most judgment and are most likely to be misstated.

    Check yourself

    Kestrel Foods' auditor could not get enough evidence to form a view on the financial statements as a whole, because records at a major site were unavailable. The auditor will most likely issue:

    IFRS versus US GAAP

    The IASB and FASB work to converge, but differences remain:

    FeatureUS GAAPIFRS
    Developed byFASBIASB
    Based onRulesPrinciples
    Inventory valuationFIFO, LIFO, weighted averageLIFO prohibited
    Product development costsExpensedMay be capitalized
    Interest paidCFOCFO or CFF
    Reversal of inventory write-downsProhibitedAllowed

    Compare an IFRS reporter with a US GAAP reporter only after adjusting for these.

    Standards keep changing

    New products and transactions may not fit existing standards neatly. Analysts can use the financial reporting framework to judge how such items should affect the statements.

    To stay current:

    • Follow the IASB and FASB websites and professional journals
    • Read CFA Institute position papers on financial reporting
    • Watch each company's disclosures of significant accounting standards and estimates

    Information beyond the annual report

    SourceExamples
    IssuerEarnings calls, ad hoc presentations, press releases, talks with management and investor relations
    Public third-partyFree industry reports and trade journals, government statistics, media, social media
    Proprietary third-partyAnalyst reports, data platforms (Bloomberg, Wind, FactSet), industry consultancies
    Proprietary primary researchCommissioned studies, hands-on use of the products, in-house technical specialists

    Issuer sources are unlikely to be audited. Analysts also study the economy, the industry and competitors.

    Check yourself

    An analyst covering a retailer visits several of its stores and uses its loyalty app herself for a month. This information is best classified as:

    Remember this

    • Role: use financial statements plus other information to make economic decisions.
    • Six steps: objective, gather, process, analyze, report, update.
    • Notes are audited; MD&A and issuer communications may not be.
    • Opinions: unqualified, qualified (exception), adverse (not fair), disclaimer (can't say).
    • Segments: more than 10% of revenue, assets or income; reported segments cover at least 75% of external sales.
    • IFRS vs US GAAP: LIFO, development costs, interest paid, write-down reversals.

    That's the reading.

    Now test it on exam-style questions while it's fresh.